Brand Management

Organize profiles under brands and configure generation settings.

What Brands Do

Group social profiles together
Set AI generation defaults
Store reference images
Configure approval requirements

Brand Structure

Database Fields

brands table:
- name
- slug (unique per org)
- description
- primaryColor
- secondaryColor
- logoUrl
- settings (JSONB)
- metadata (JSONB)

Profile Assignment

One profile belongs to one brand only
Profiles inherit brand settings
Profile settings override brand settings

Generation Settings

Stored in brandGenerationSettings:

AI Configuration

{
  "system_prompt": "Brand voice instructions",
  "caption_style": "How to write captions",
  "brand_voice": "Tone and personality",
  "temperature": 0.7
}

Content Strategy

{
  "themes": ["Theme 1", "Theme 2"],
  "audience": "Target audience description",
  "hashtags": ["#brand", "#tags"],
  "guidelines": {
    "do": ["What to do"],
    "dont": ["What not to do"]
  }
}

Publishing Settings

{
  "require_approval": true,
  "auto_publish": false,
  "default_platform_settings": {}
}

Reference Images

Brand-level media assets:

Stored in mediaAssets with brandId
Used as default reference images
Available to all brand profiles

Settings Hierarchy

Priority order (highest to lowest):

Post-level settings
Profile settings
Brand settings
System defaults

Current UI

Basic brand creation/editing
Profile assignment
Settings configuration via JSON
Reference image upload

Limitations

No UI for detailed settings editing
No brand templates
No brand analytics
No multi-user brand access control
Settings mostly configured in database

API Endpoints

GET    /api/brands           - List brands
GET    /api/brands/:id       - Get brand
POST   /api/brands           - Create brand
PUT    /api/brands/:id       - Update brand
DELETE /api/brands/:id       - Delete brand
GET    /api/brands/:id/settings - Get generation settings
PUT    /api/brands/:id/settings - Update generation settings

Next Steps

Scheduling & Publishing Profile Management