Guides
Prompting

Prompt Engineering Guide

Master the art of crafting prompts that generate exceptional content with AI.

The Five Elements of a Great Prompt

Every effective prompt contains:

  1. Context - Background and setting
  2. Task - What you want created
  3. Audience - Who will read/view it
  4. Tone - How it should sound
  5. Requirements - Specific constraints

Quick Formula: ACTOR

Audience - Who is this for? Context - What's the situation? Task - What needs to be created? Output - What format/style? Requirements - What must be included?

Example

A: Young professionals interested in productivity
C: Monday motivation post for the start of the work week
T: Create an inspiring Instagram caption
O: Conversational tone with 3 actionable tips
R: Include 5 relevant emojis and end with a question

Platform Templates

Instagram Feed

Create an Instagram post about [topic] for [audience].
Include:
- Attention-grabbing first line
- 3-4 key points
- Call-to-action
- 10-15 hashtags
- 3-5 emojis
Keep it 125-150 words.

TikTok Script

Write a 30-second TikTok script about [topic]:
- Hook (0-3 sec): [attention grabber]
- Problem (3-10 sec): [relatable issue]
- Solution (10-25 sec): [your answer]
- CTA (25-30 sec): [action step]

Facebook Post

Write a Facebook post about [topic] that encourages comments:
- Start with a question or poll
- Share brief insight (2-3 sentences)
- Include personal element
- End with discussion prompt
- Keep under 100 words

Practical Examples

Product Launch

Create an Instagram post announcing our new eco-friendly water bottle.
Highlight: BPA-free, 24-hour temperature retention, 3 colors.
Audience: Health-conscious millennials who value sustainability.
Tone: Excited but informative, use nature emojis.
Include: Benefits, discount code HYDRATE20, shop link.

Educational Content

Write a LinkedIn post sharing 3 productivity tips for remote workers.
Professional tone, actionable advice, 150 words.
Include a personal example and end with a question.

Brand Story

Create a Facebook post about our founder's journey.
Focus on perseverance and community support.
Personal and authentic tone, 150-200 words.
Include throwback photo suggestion.

Advanced Techniques

Role-Based Prompting

Assign AI a specific role:

You are a social media manager for a luxury fashion brand.
Create a product announcement that maintains exclusivity
while generating excitement. Use sophisticated language.

Constraint-Based Prompting

Set specific limitations:

Write a LinkedIn post about remote work:
- Exactly 150 words
- No jargon
- Include 1 statistic
- 3 bullet points
- Professional tone
- End with a question

Example-Driven Prompts

Provide style references:

Create a caption similar to these:
"Monday mood: Powered by coffee and ambition ☕️💪"
"Turning dreams into plans, one goal at a time 📝✨"

Topic: Friday motivation
Keep the short, punchy style with 2 emojis.

Brand Voice Guidelines

Defining Your Voice

Brand Voice: Friendly professional
- Conversational but knowledgeable
- Use "you" and "we"
- Avoid corporate jargon
- Include relevant industry terms
- Balance warmth with expertise

Voice Examples

Casual & Fun:

Write like a friend giving advice over coffee.
Use contractions, humor, and pop culture references.

Professional & Authoritative:

Write like an industry expert presenting at a conference.
Use data, cite sources, maintain formal tone.

Inspirational:

Write like a life coach encouraging their client.
Use powerful action words and positive language.

Common Mistakes to Avoid

Too Vague

❌ "Write something about marketing" ✅ "Create a LinkedIn post about 3 digital marketing trends for B2B SaaS companies in 2024"

Missing Context

❌ "Make it engaging" ✅ "Make it engaging for Gen Z using memes and trending references"

No Structure

❌ "Tell people about our product" ✅ "Introduce our product with: problem it solves, 3 features, testimonial, offer"

Quick Templates

Product Launch

Announce [product name] launch:
- Problem it solves
- 3 unique features
- Launch offer: [discount/bonus]
- Urgency element
- Link to shop

Educational Post

Teach [audience] about [topic]:
- Start with common misconception
- Provide 3-5 actionable tips
- Include real example
- End with challenge

Engagement Post

Create discussion about [topic]:
- Thought-provoking statement
- Your perspective (2-3 sentences)
- Ask for opinions
- Include poll option

Best Practices Checklist

Before submitting a prompt:

  • Clear objective defined
  • Target audience specified
  • Platform requirements included
  • Tone/voice described
  • Length requirements stated
  • CTA included

Next Steps

Resources